Principle Business Enterprises, Inc. was recently featured in the March 2025 issue of Nonwovens Industry, a leading publication in the global engineered fabrics trade. In the article, titled “The Future is Bright for the Adult Incontinence Market,” PBE and its flagship Tranquility® brand of superabsorbent products are among several incontinence care manufacturers sharing insights on aging, awareness and new technologies that are driving industry growth.

Focused on Tranquility’s product innovations, Ann Hertzfeld, PBE VP of Research & Development and Consumer Experience, highlighted the launch of the Company’s 3XL disposable pull-on underwear along with plans for a new brief production line.

“As the pioneer in the bariatric product space, Tranquility introduced the first 3XL– 5XL briefs to the market 20 years ago,” says Hertzfeld. “We have continued to expand our bariatric manufacturing capabilities in response to growing demand from more ambulant and independent consumers for an extended-size protective underwear product. This is reflected in the launch of our 3XL pull-on underwear and, later this year, the unveiling of a state-of-the-art brief manufacturing line that will specialize in improving products for plus-sized individuals.”

PBE launched its first 3XL disposable pull-on underwear in two protection levels – Tranquility Premium OverNight™ Underwear and Tranquility Essential® Underwear – Heavy. Both products fit waistlines up to 95 inches, with the OverNight version being the first 3XL underwear in the market to feature 100% breathable materials, providing added skin health benefits.”

Additionally, Ann commented on PBE’s investments in new manufacturing processes and production that have enabled the business to use less energy, decrease packaging and reduce scrap material per product. “These initiatives have a significant effect on the growing volume of products PBE produces every year. Sustainability continues to be an integral part of PBE’s business strategy not only because it is the ‘right thing to do,’ but also because our corporate principles guide efficient and innovative business practices.”

About Nonwovens Industry

Nonwovens Industry is committed to influencing global nonwovens discourse on an ongoing basis with elite editorial content. Between the website, email and social media, more than 50,000 reader connections are made in daily, weekly and monthly formats on the basis of that content. Nonwovens Industry is therefore an essential resource for moving an advertiser’s unique selling propositions to market. For more information on Nonwovens Industry, please visit Nonwovens-industry.com (link).

About Tranquility

Tranquility, the flagship brand of Principle Business Enterprises, Inc., is a leader in high-performance incontinence care products. Inspired by personal experiences with loved ones who deserved better incontinence solutions, we relentlessly perfect the most absorbent products to deliver Real Life Protection for real, everyday demands. For more information about Tranquility, call 1-866-865-6101, visit  www.tranquilityproducts.com or follow us on Facebook @TranquilityProducts (link).